BACK-TO-SCHOOL MARKET 2024: TRENDS, GROWTH, AND WHAT’S DRIVING THE INDUSTRY FORWARD

Market Overview The back-to-school market is a diverse and expansive sector, with its value reaching billions of dollars annually. It caters to students across all educational levels—kindergarten, primary, secondary, and even college. This market’s size is largely driven by rising enrollment rates, increasing disposable income, and parentsâ€